How to Build 11,324 Backlinks Per Day For 15 Years Straight
Search engine optimization is for the most part made up of two key ingredients as we all know by now. On page optimization and off page optimization. The objective for the second is much harder than the first. After all, you can optimize one page in a few hours, if not sooner. Building links on the other hand can take years. We’ll explore how one company built 62 million backlinks at a rate of 11,324 links per day for 15 straight years!
I know what you’re thinking…how can that be possible! Well it is. Theres not too many companies that can pull off that type of activity without throwing up red flags, getting penalized, or quite simply getting banned by Google because they did something extreme.
1. Generate Backlinks by Creating Products That People Want
One of the easiest ways to build backlinks is to create a product that people want. This particular company has released hundreds of products that have taken the net by storm. They’ve released Apple applications for the iphone, they’ve released community based social networking platforms, and they’ve released multiple websites that visitors WANT to visit! Creating a great product that generates buzz is a key ingredient. Sometimes when you create buzz for a new product it can be bad as well.
2. Generate Backlinks by Staying in the Media…Good or Bad
Bad press and good press all have the capacity to get your site backlinks. From IPO’s to the firing of executives, a link is a link. This company has seen it all and continues to get hammered in news organizations across the web for their lack of innovation over the past few years. Don’t get me wrong, they’ve also been the ‘hero’ of the internet and continue to dominate specific areas online. This may be debatable by many who read this post, but its the truth, hands down. They are one of the top 3 leaders in their industry, period. You need to apply the same mentality to it If you’re a small business owner. Go meet your local newspaper reporters. Take them to lunch and listen to them. Its always their job to listen to the latest news, happenings, and buzz, but be social and turn the tables for once. You’ll also want utilize the press release distribution services that are widely available and are picked up by the search engines daily. If you’ve made a big hire, announce it. Released a new product? Announce it.
3. Generate Links by Generating Content
As much as its been said over the past several years, its true. Content is king. One way to generate backlinks is from user generated content creation. This company has created multiple platforms that allow users to register, post, and interact with one another which fills up the servers of the search engines with more and more content to index. This user generated content comes up in thousands of search queries everyday. Imagine for a second that real, genuine, user generated content could make you a millionaire. Many sites are doing just that.
Lets take a look at DigitalPoint. Shawn Hogan owns this web property thats a basic community forum running vBulletin Software. Hundreds of post are created everyday on that site. Webmasters everywhere reference a specific post or a specific solution by embedding links to Shawn’s site. Anytime you have members that are linking to your site based upon the content already on there is a win-win situation for both Shawn and its users. He’s built thousands upon thousands of links to his forum this way.
Back to our sample company. What makes one of their web properties so hot? Real content, real useful. The interaction of the community drives butt loads of content on the site. Providing answers to questions is their key ingredient. Hundreds if not thousands of people link to it daily.
4. Generate Backlinks by Updating Your Site With The Latest News
Updating your site regularly with the latest information is a no brainer. Most small business owners may have static pages on their site, but some may also have blogs. Update it. Use WordPress and let it ping Google each time you make a post. Wordpress is also great with the timestamp feature. Sit down and write some blog post and timestamp them with different dates. Its a fantastic way to save you time and it will help prevent you from scratching your head not knowing what to write next. If you’re new to blogging you may find yourself writing multiple post over a one hour time period. Try not to stare at the screen like a zombie waiting to write and idea. Find what suits your time schedule best and take advantage of it.
The company I’m referencing yields more pageviews than you can imagine. Don’t worry, I’ll get to their name in a bit. What you need to take away is the fact that not only can a large corporation use the above referenced material to build out their online presence, so can the small mom and pop shops. All of what I’ve mentioned so far isn’t rocket science. Its far from it. The speed at which someone chooses to perform the above definitely is and its obviously limited to the size of your company. Its a small catch 22, but I’m sure you get the point.
5. Generate Backlinks with Social Bookmarking
One of the easiest link building techniques is through social bookmarking sites. Most of these sites are dofollow links so take advantage of them. Filling out your profile page with your link should be the first step. Secondly, go ahead and add your site to the most popular social bookmarking sites like Folked, Blinklist, Oneview, and others. You can do a simple search through Google and find tons more.
“So Who is the Company that built 62 Million backlinks in 15 Years?”
Its Yahoo. Yahoo has consistently created products that people want.
Their ‘Yahoo News” is the number 1 news source on the internet.
Yahoo Answers is one of their web properties that has been very successful through the content that users generate. You can apply the same methods to your own business site by utilizing community forums, or a “Facebook-like” web application.
All of the above are scenarios can be scaled down versions of what Yahoo has done over the past 15 years, but they remain the same for any business owner. If you can implement the features I listed above, maybe you can achieve 62 million backlinks in 15 years. But if you’re a small business owner, I’d shoot for a few thousands first 
A small business owner can’t be like Yahoo. How many links do you need to achieve Google PR 7 or 8? Any idea?