an Online Advertising Agency

Google Adwords has recently made a change to how your ads pull up based on your match type. In the past, you could easily determine how you want your ad to show based off of: 1. Broad Match 2. Phrase Match 3. Exact Match Exact match as you may know means you only want your ad triggered with whats inside...

Keeping Adwords advertiser on their toes, Google announced that ads setup initially to rotate will now automatically default to ‘optimize’ after 30 days if the ad has not been changed. Rotating ads is an effective way to find out which ads receive the highest CTR (click through rate) but...