Landing Page Design
One key aspect that cannot be overlooked is creating an effective landing page design. Once you have a campaign setup through Google Adwords, Yahoo, or Bing, its time to take the next step to learning why visitors on your site do not convert as often as you’d like. As effective landing page design starts with an understanding of the variables you want to test. In a nutshell, you’re going to focus on the following items on your page:
- Headline – Usually this is one of the most eye catching items as a visitor hits the page. Are you conveying a powerful message in your headline? Or is simply the description of the product or service you offer? The latter doesn’t mean it converts less. Only a series of test can determine that.
- Picture/Image – The second item is the image or picture. Between the headline and the picture, both have to convey exactly what you’re offering or selling. We’ve seen landing page designs that have images with zero relevance to the product their offering. Thats a quick way to lose a customer fast!
- Description – The description has to have a call to action. “Submit your information for a free report on…..” . If you generate leads, you have to give a reason for someone to call you. If you’re selling a product, you need to change the generic description provided by your manufacturer. Everyone sells the same product with the same descriptions. Are you going to be “the same“?
Our services at On Top Results includes a complete makeover of your existing landing pages. After we have the initial landing page design we utilize Google’s Website Optimizer to conduct a series of test. These test may include a/b testing and multivariate testing options. Our goal is simple. To increase the number of conversions. These test can take days, weeks, or months depending on your monthly Adwords budget and traffic that your receiving.
To find out how we can increase your conversions please give us a call by filling out our online form or simply give us a call at 704-269-8765.