Pay Per Click Advertising

Many companies are benefiting from pay per click advertising. What is it? Simply speaking, pay per click advertising is search engine advertising you pay for only when someone clicks on your advertisement.

Pay per click advertising is an effective, lucrative way to advertise your business. Because you only pay if a customer clicks on the ad, that means you are only paying when the ad is effective in drawing someone to your site. This is in contrast to banner ads and other types of online ads, where you pay per impression, whether or not the person clicks on the ad and visits your site.

Pay Per Click Advertising is Confusing!

Pay per click advertising sounds simple, but it becomes quite complicated from the moment you begin the process. If you are going to employ pay per click advertising into your online marketing strategy, you need to know how the process works. This form of online advertising starts when you bid on keywords. The bid you place is how much you will pay for the ad every time someone clicks on it. Most pay per click campaigns bid a few cents per click. But remember, this adds up quickly!

The keywords you choose should be somehow related to your product. These keywords need to be something your customers or potential customers are searching for when you want your ad to appear. If, for example, you are selling dog beds, you may want to bid on a keyword such as “dog supplies.” Sounds easy, right? Well, it’s not quite that simple. You have to choose relevant keywords that have few people bidding on them. Why? Because only the highest bidders will have their ads displayed on the first page of the search engine, so if you bid on a keyword that thousands of other businesses bid on, you are going to have a hard time reaching those top spots.

Once you have placed your bid, you will then set the amount of money you want to spend per day on your ads. This can be as high or as low as you want. The search engine will then place your ad in its appropriate rank on their page until you have spent all of your money on clicks. Then your ad will be removed.

What if your company is large and can bid significant amounts of money on your keywords? You still need to be careful! Remember, every time a person clicks on your ad, you are charged the amount you bid for that keyword, but not every person who visits your site will make a purchase. Therefore, you need to strike a balance between finding the right keywords and finding them at an affordable price.

Pay per click advertising does require consistent monitoring. This is because you can quickly over bid the relevancy of a particular keyword. In other words, it is easy to bid more than you should for a keyword that is not relevant enough to your business. This is why it is best to start a small campaign, analyze its results, and make changes where needed.

This is where On Top Results can help your pay per click advertising campaign. We will help you design a pay per click campaign that incorporates keywords which relate well to your product, yet are not over used and over bid. This way you can get a quality keyword without paying a huge price. We will teach you how to get your pay per click ads to the top of the search engines. We will also teach you how to analyze the effectiveness of your pay per click advertising dollars. Contact us today, so we can begin training you to successfully manage your pay per click campaign! We will be happy to provide you with a free consultation to show you how our services can benefit your company!